PPC Land · 2 Nov 2026
PPC Land reports an emailed Google notice scheduling a server-side tagging change for 11 January 2027. It concerns full IP handling by advertising tags. A public platform announcement confirming that rollout was not found in this review.
Who this affectsAsk whoever manages tracking whether a server-side container is in use. A normal browser GTM installation alone does not establish that this reported change applies.
Read the original ↗Source evidence: ppc.land developers.google.com
PPC Land · 1 Nov 2026
Microsoft announced new Performance Max reporting and an open pilot for messaging guidelines. Its 28 October update says search-term and auction-insight reports are available; search-term landing-page reporting starts rolling out in mid-November. The copy-guideline feature remains a pilot.
Worth checkingFor an existing Microsoft Performance Max campaign, review the searches behind spend and check account eligibility before planning around pilot features.
Read the original ↗Source evidence: about.ads.microsoft.com
Search Engine Journal: Paid Media · 3 Nov 2026
Adalysis revisited responsive search ads across more than 5,900 accounts. Its observational study found that a stronger Ad Strength rating did not consistently identify the better-converting ad. Pinning and the account mix matter, so the headline is not a universal rule to prefer lower-rated ads.
Keep in mindCheck qualified enquiries and acquisition cost alongside the rating. Keep required wording intact, and do not stop a useful ad simply to improve its diagnostic label.
Read the original ↗Source evidence: adalysis.com support.google.com
Search Engine Journal: Paid Media · 30 Oct 2026
Google's current learning guidance distinguishes the Learning label from ongoing bidding adjustments. Changing an existing campaign's budget or target does not erase its history or trigger that label. Performance can still adjust over a conversion cycle; major structural or conversion-goal changes are different.
What this changesMake a budget or target decision for a clear business reason, then account for delayed conversions before judging it. The absence of a Learning label is not a promise of stable results.
Read the original ↗Source evidence: support.google.com
