:root{--cream:#edf0e3;--dark:#123327}body{background:radial-gradient(85% 60% at 80% 5%,#1c584866,transparent),#071f19}.shell{width:min(1240px,calc(100% - 64px));margin:auto}.masthead{display:flex;align-items:center;justify-content:space-between;padding:28px 0;border-bottom:1px solid var(--line)}.masthead img{display:block;max-width:100%;height:auto}.back{font-size:13px;color:var(--ink-2);text-decoration:none}.skip{position:absolute;top:-80px;left:16px;background:var(--result);padding:12px;color:var(--dark);z-index:8}.skip:focus{top:12px}.intro{display:grid;grid-template-columns:1.5fr 1fr;gap:60px;align-items:end;padding:64px 0 48px}.eyebrow{font-size:11px;letter-spacing:.09em;font-weight:650;line-height:1.5}.intro .eyebrow{color:var(--spend);display:flex;align-items:center;gap:16px;flex-wrap:wrap}.intro .eyebrow span{font-size:9px;border:1px solid var(--line);padding:4px 7px;border-radius:4px;color:var(--ink-3)}h1{font-size:clamp(40px,5.5vw,72px);line-height:1.03;margin-top:21px;letter-spacing:-.065em}em{font-style:normal;color:var(--spend)}.intro>p{font-size:17px;color:var(--ink-2);line-height:1.7;max-width:380px;padding-bottom:5px}.calculator{display:grid;grid-template-columns:410px minmax(0,1fr);border:1px solid #b9d6a44a;border-radius:20px;overflow:hidden;box-shadow:0 30px 70px #020f0b66}.inputs{background:var(--cream);color:var(--dark);padding:30px}.input-head{display:flex;align-items:center;justify-content:space-between;margin-bottom:24px}.text-button{font:500 12px var(--sans);border:0;background:none;color:#3f5f49;text-decoration:underline;cursor:pointer;padding:7px}.mode{border:0;padding:4px;display:grid;grid-template-columns:1fr 1fr;background:#1233270c;border-radius:9px;gap:4px;margin:0 0 24px}.mode label{position:relative;cursor:pointer}.mode input{position:absolute;opacity:0;width:1px;height:1px}.mode span{display:flex;align-items:center;justify-content:center;padding:11px 5px;font-size:12px;border-radius:6px;font-weight:600;min-height:43px}.mode input:checked+span{background:var(--dark);color:var(--cream);box-shadow:0 2px 4px #12332715}.mode input:focus-visible+span{outline:2px solid #568529;outline-offset:2px}.field{display:block;min-width:0;margin-bottom:18px}.field>span{display:block;font-size:14px;font-weight:650;line-height:1.4;margin-bottom:8px;letter-spacing:-.015em}.field>span>small{display:block;font-size:10px;font-weight:450;color:#55705d;letter-spacing:0;margin-top:3px}.field>small{display:block;font-size:11px;color:#55705d;margin-top:6px}input,select{display:block;width:100%;min-width:0;border:1px solid #12332740;background:#ffffff73;color:#123327;border-radius:8px;padding:12px;font:500 17px/1.35 var(--sans);min-height:48px}select{font-size:14px;padding-right:24px;cursor:pointer}input:focus,select:focus{outline:2px solid #4b792a;outline-offset:2px;border-color:#4b792a}input[aria-invalid=true]{border:2px solid #a23726}.affixed{position:relative}.affixed input{padding-left:30px}.affixed i{position:absolute;left:13px;top:50%;transform:translateY(-50%);font-style:normal;font-size:15px;color:#55705d;pointer-events:none}.affixed.right input{padding-left:12px;padding-right:30px}.affixed.right i{left:auto;right:13px}.quick{display:flex;gap:6px;margin:-8px 0 26px}.quick button{font:500 11px var(--sans);background:none;border:1px solid #12332729;color:#31553f;border-radius:99px;padding:5px 12px;cursor:pointer;min-height:32px}.quick button[data-active=true]{background:#12332710;border-color:#4d6d4e}.assumption-heading{display:flex;align-items:center;justify-content:space-between;border-top:1px solid #12332726;padding-top:21px;margin:20px 0 14px;gap:7px}.assumption-heading .eyebrow{font-size:9px}.assumption-heading>span{font-size:10px;color:#49694f}.pair{display:grid;grid-template-columns:1fr 1fr;gap:12px}.pair .field>span{font-size:12px}.field-note{font-size:11px;line-height:1.65;color:#4d6857}.privacy-note{font-size:10px;color:#4d6857;margin-top:20px}#error{font-size:12px;background:#f4d9cb;color:#773024;padding:10px 12px;border-radius:7px;margin-top:13px}.results{padding:31px 36px;background:radial-gradient(110% 85% at 100% 30%,#b9d6a416,transparent);min-width:0;display:flex;flex-direction:column}.result-top{display:flex;justify-content:space-between;gap:8px;align-items:center;color:var(--ink-2)}.scope{font-size:10px;color:var(--ink-3)}.headline-result{padding:42px 0 36px}.headline-result>p:first-child{font-size:15px;color:var(--ink-2)}.big-number{display:flex;align-items:baseline;gap:14px;flex-wrap:wrap;color:var(--result);margin:9px 0 12px}.big-number>span:first-child{font-size:clamp(50px,6.5vw,88px);letter-spacing:-.075em;line-height:1.1;font-weight:550;font-variant-numeric:tabular-nums;overflow-wrap:anywhere}.big-number>span:last-child{font-size:15px;font-weight:500;letter-spacing:-.02em;color:var(--spend)}.scenario-note{font-size:11px;color:var(--ink-3)}.flow{position:relative;display:grid;grid-template-columns:1fr 20px 1fr 20px 1fr;gap:4px;align-items:center;padding:23px 0 26px;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}.flow article{min-width:0;position:relative}.flow p{font-size:12px;color:var(--ink-2)}.flow strong{display:block;font-size:clamp(20px,2.1vw,28px);font-weight:550;letter-spacing:-.05em;margin:4px 0;font-variant-numeric:tabular-nums;overflow-wrap:anywhere}.flow small{display:block;font-size:9px;line-height:1.5;color:var(--ink-3)}.flow-final strong{color:var(--result)}.connector{font-size:17px;color:#b9d6a48c;margin-top:7px}.result-bottom{display:grid;grid-template-columns:1fr 1fr;gap:24px;padding-top:26px}.result-bottom p{font-size:11px;color:var(--ink-2);line-height:1.5}.result-bottom strong{display:block;font-size:27px;font-weight:500;letter-spacing:-.04em;line-height:1.2;margin:8px 0}.result-bottom small{font-size:10px;line-height:1.55;color:var(--ink-3);display:block;max-width:190px}.invalid-label{font-size:30px;line-height:1.15;margin-bottom:16px}#invalid-result{padding:70px 0;color:var(--ink-2)}.understanding{margin-top:24px;border-top:1px solid var(--line)}details{border-bottom:1px solid var(--line)}summary{cursor:pointer;list-style:none;display:flex;align-items:center;gap:22px;padding:24px 0;font-size:15px;font-weight:500}summary::-webkit-details-marker{display:none}summary>.eyebrow{font-size:9px;color:var(--spend);min-width:110px}summary>i,summary>span:last-child{margin-left:auto}summary i{font-style:normal;font-weight:400;font-size:23px;color:var(--spend)}details[open] summary i{transform:rotate(45deg)}.business-body{padding:0 0 28px}.business-body>p:first-child{font-size:13px;line-height:1.7;color:var(--ink-2);max-width:760px;margin-bottom:24px}.business-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}.business .field>span{font-size:12px;color:var(--ink-2)}.business input{background:#eef2e20a;border-color:#b9d6a45c;color:var(--ink)}.business .affixed i{color:var(--ink-3)}.business input::placeholder{color:var(--ink-3);font-size:13px}.business input:focus{outline-color:var(--spend)}.business-output{display:grid;grid-template-columns:1fr 1fr;gap:32px;background:#b9d6a40a;border:1px solid var(--line);padding:23px;border-radius:12px}.business-output p{font-size:12px;color:var(--ink-2)}.business-output strong{display:block;font-size:26px;font-weight:500;letter-spacing:-.04em;margin:9px 0 5px}.business-output small{font-size:10px;color:var(--ink-3)}#business-error{font-size:12px;color:var(--waste);margin-top:10px}.source-body{max-width:850px;padding:0 0 26px;font-size:12px;line-height:1.75;color:var(--ink-2)}.source-body p+p{margin-top:13px}.source-body a{text-underline-offset:3px}.source-body .checked{font-size:10px;color:var(--ink-3)}.sources summary{font-size:13px;font-weight:450}.next{display:flex;align-items:center;justify-content:space-between;gap:40px;padding:58px 0}.next .eyebrow{font-size:10px;color:var(--ink-3)}.next h2{font-size:clamp(29px,3.5vw,43px);margin:15px 0 17px;line-height:1.08}.next p:last-child{max-width:520px;font-size:13px;color:var(--ink-2);line-height:1.7}.cta{background:var(--result);color:#102d20;text-decoration:none;display:flex;align-items:center;justify-content:space-between;gap:25px;font-size:14px;font-weight:650;border-radius:99px;padding:17px 22px;white-space:nowrap}.cta:active{transform:scale(.98)}footer{display:flex;align-items:center;justify-content:space-between;gap:20px;border-top:1px solid var(--line);padding:24px 0 35px;font-size:10px;color:var(--ink-3)}button:focus-visible,a:focus-visible,summary:focus-visible{outline:2px solid var(--result);outline-offset:4px}.inputs button:focus-visible{outline-color:#4b792a}.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}[hidden]{display:none!important}@media(max-width:1000px){.calculator{grid-template-columns:360px minmax(0,1fr)}.inputs{padding:24px}.results{padding:26px}.result-bottom{gap:15px}.intro{gap:30px}.big-number>span:first-child{font-size:65px}.flow strong{font-size:23px}.next{align-items:start;flex-direction:column;gap:24px}}@media(max-width:780px){.shell{width:calc(100% - 40px)}.intro{grid-template-columns:1fr;gap:24px;padding:40px 0 30px}.intro>p{max-width:500px;font-size:15px}.calculator{grid-template-columns:1fr}.inputs{padding:25px}.headline-result{padding:30px 0}.results{padding:25px}.calculator{border-radius:16px}.big-number>span:first-child{font-size:75px}.result-bottom{padding-bottom:6px}.business-grid{grid-template-columns:1fr}.business-output{grid-template-columns:1fr;gap:24px}.business summary{gap:12px;flex-wrap:wrap}.business summary>.eyebrow{width:100%}.business summary>span:nth-child(2){max-width:calc(100% - 35px);font-size:16px}.back{font-size:10px}.masthead img{width:160px}.masthead{padding:22px 0}.next{padding:40px 0}.next p:last-child{font-size:12px}.cta{font-size:12px;width:100%;white-space:normal}footer{align-items:start;flex-direction:column;gap:8px}.source-body{font-size:11px}}@media(prefers-reduced-motion:reduce){*,*::before,*::after{animation:none!important;transition:none!important;scroll-behavior:auto!important}}

.big-number>span.long-value{font-size:clamp(32px,4vw,54px)}
@media(max-width:1000px){.flow{grid-template-columns:minmax(0,1fr);gap:18px}.flow article{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:4px 10px;align-items:center}.flow p{font-size:13px}.flow strong{font-size:27px;margin:0;line-height:1.2;overflow-wrap:normal;white-space:nowrap;max-width:100%}.flow small{grid-column:1/3;font-size:10px}.connector{display:none}.big-number>span.long-value{font-size:32px}}

.reference-note{font-size:10px;line-height:1.6;color:#4d6857;margin:0 0 10px}.reference-note a{text-underline-offset:3px}.restore-assumptions{padding:0 0 12px;text-align:left}.result-jump{display:none}.results:focus{outline:2px solid var(--result);outline-offset:-5px}
@media(max-width:780px){.result-jump{display:block;border:1px solid #12332740;border-radius:8px;padding:12px;margin-top:18px;text-align:center;color:var(--dark);font-size:13px;font-weight:600;text-decoration:none}}

/* A schematic, not a second forecast. Motion introduces the connection once. */
.signal-map{position:relative;border:1px solid #b9d6a42b;border-radius:12px;margin:0 0 24px;padding:14px 12px 10px;background:linear-gradient(145deg,#19433388,#071f1944);overflow:hidden}.map-caption{display:flex;justify-content:space-between;gap:10px;color:#b9d6a4;font:9px/1.5 var(--mono);letter-spacing:.06em}.map-caption span:last-child{color:#799778}.signal-map svg{display:block;width:100%;height:auto;margin:0 auto}.signal-map>p{font-size:10px;color:var(--ink-3);margin:0;text-align:center;line-height:1.5}.map-traveller{opacity:0}.signal-map.is-introducing .map-traveller{animation:signal-travel 1000ms cubic-bezier(.22,1,.36,1) both}.signal-map.is-introducing .map-leads{animation:signal-arrive 520ms 260ms cubic-bezier(.22,1,.36,1) both;transform-origin:510px 100px}.signal-map.is-introducing .map-clicks{animation:signal-arrive 420ms 90ms cubic-bezier(.22,1,.36,1) both;transform-origin:310px 90px}.headline-result{padding:34px 0 24px}.scenario-cta{display:grid;grid-template-columns:1fr auto;align-items:center;gap:12px 18px;border-top:1px solid #b9d6a43d;margin-top:27px;padding-top:23px}.scenario-cta h3{font-size:20px;line-height:1.2;margin:0 0 8px;letter-spacing:-.04em}.scenario-cta p{font-size:11px;color:var(--ink-2);line-height:1.6;margin:0;max-width:270px}.scenario-cta .cta{font-size:12px;padding:13px 17px;gap:16px}.scenario-cta button{grid-column:1/-1;justify-self:start;font:400 11px var(--sans);padding:0;background:none;border:0;color:var(--ink-3);cursor:pointer;text-decoration:underline;text-underline-offset:3px}.scenario-cta.is-first-reveal{animation:cta-arrive 240ms cubic-bezier(.22,1,.36,1) both}.planning-note{display:grid;grid-template-columns:1fr 1.5fr;gap:40px;padding:35px 0}.planning-note p:first-child{font-size:18px;line-height:1.3;letter-spacing:-.02em;color:var(--spend)}.planning-note p:last-child{font-size:12px;color:var(--ink-3);line-height:1.7;max-width:650px}.map-spend,.map-clicks,.map-leads{transform-box:view-box}
@keyframes signal-travel{0%{opacity:0;transform:translateX(0)}15%{opacity:1}80%{opacity:1}100%{opacity:0;transform:translateX(300px)}}
@keyframes signal-arrive{from{opacity:.45;transform:translateY(6px)}to{opacity:1;transform:translateY(0)}}
@keyframes cta-arrive{from{opacity:0;transform:translateY(5px)}to{opacity:1;transform:translateY(0)}}
@media(max-width:1100px){.scenario-cta{grid-template-columns:1fr}.scenario-cta p{max-width:none}.scenario-cta .cta{justify-self:start;width:auto}.signal-map{padding-inline:9px}.map-caption{font-size:8px}}
@media(max-width:780px){.signal-map{margin-top:0}.headline-result{padding-top:28px}.planning-note{grid-template-columns:1fr;gap:12px}.scenario-cta .cta{width:100%;font-size:13px}.scenario-cta h3{font-size:23px}.signal-map>p{font-size:9px}.map-caption{font-size:7px}}
@media(prefers-reduced-motion:reduce){.signal-map.is-introducing .map-traveller{display:none}.signal-map *, .scenario-cta{animation:none!important;transition:none!important}}

/* Public-page navigation and progressive-enhancement notice. */
.public-nav{display:flex;gap:22px;align-items:center}.public-nav a{color:var(--ink-2);text-decoration:none;font-size:12px}.public-nav a:hover{text-decoration:underline;text-underline-offset:4px}.no-script{padding:16px 20px;border:1px solid var(--line);border-radius:10px;color:var(--ink-2);font-size:13px;margin-bottom:24px}@media(max-width:520px){.public-nav{gap:14px}.public-nav a{font-size:11px}.masthead img{width:150px}}